Xiaomi is coming in Europe with Mi Band and Accessories

<div dir="ltr" style="text-align: left;" trbidi="on"><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><br /></span><div align="center" style="background-color: white; line-height: 21px; word-wrap: break-word;"><ignore_js_op style="word-wrap: break-word;"><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><img aid="289937" file="data/attachment/forum/201503/04/103557dkkzq43yrxrkg84q.jpg.thumb.jpg" height="433" id="aimg_289937" initialized="true" inpost="1" src="http://en.miui.com/data/attachment/forum/201503/04/103557dkkzq43yrxrkg84q.jpg.thumb.jpg" style="word-wrap: break-word;" width="640" zoomfile="data/attachment/forum/201503/04/103557dkkzq43yrxrkg84q.jpg" /></span></ignore_js_op></div><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><br style="word-wrap: break-word;" /><span style="word-wrap: break-word;">Hot on the heels of Xiaomi's event in San Francisco where the Chinese company announced plans for its online Mi store to debut in the US, Xiaomi said at a trade show here that the same would happen for European markets.</span></span></span><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><br style="word-wrap: break-word;" /></span><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><span style="word-wrap: break-word;">"</span><span style="font-weight: 700; word-wrap: break-word;"><span style="word-wrap: break-word;">It's going to be a different Mi.com experience from what we have in our markets in Asia, because we're not selling phones," Hugo Barra, Xiaomi's global vice president, said Tuesday at a session at Mobile World Congress.</span></span></span></span><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><span style="font-weight: 700; word-wrap: break-word;"><span style="word-wrap: break-word;"> </span></span></span></span><br style="background-color: white; line-height: 21px; word-wrap: break-word;" /><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><span style="font-weight: 700; word-wrap: break-word;">"<span style="word-wrap: break-word;">We're only going to sell a small number of our hero accessories, things like the Mi Band, studio-grade headphones, in-ear headphones and the world's most popular power banks</span></span>,<span style="word-wrap: break-word;">" he said.</span></span></span><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><br style="word-wrap: break-word;" /></span><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><span style="word-wrap: break-word;">Like its US counterpart, the European store will serve as the company's feedback loop for other products it's making</span>.</span></span><br style="background-color: white; line-height: 21px; word-wrap: break-word;" /></span><br /><div align="center" style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="color: #444444; font-family: Trebuchet MS, sans-serif; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">"</span><span style="font-weight: 700; word-wrap: break-word;"><span style="word-wrap: break-word;"><span style="word-wrap: break-word;"><i style="word-wrap: break-word;">We increasingly see ourselves as a lifestyle brand</i></span></span></span><span style="font-size: small; word-wrap: break-word;">" </span><span style="font-weight: 700; word-wrap: break-word;">said Barra</span><span style="font-size: small; word-wrap: break-word;">.</span></span></div><span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><br style="background-color: white; line-height: 21px; word-wrap: break-word;" /><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">Xiaomi is currently either the third- or six-largest smartphone manufacturer, depending on which report you read. That's still quite an impressive figure given that the company only started making handsets four years ago.</span></span><br style="word-wrap: break-word;" /><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><br style="word-wrap: break-word;" /></span></span><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">Besides high-end flagships such as the Mi Note and wallet-friendly handsets such as the recently announced Redmi 2, the company makes products such as TV boxes, routers, and an air purifier meant for the Chinese market, where air pollution is quite often the norm in cities.</span></span><br style="word-wrap: break-word;" /><br style="word-wrap: break-word;" /><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">For now when it comes to its handsets though, Xiaomi is skipping the West, while focusing its efforts in India, which Barra said was the company's "largest overseas market. </span></span><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">We would love to be in the US, but that's nowhere near the top of our priority for now," said Barra.</span></span><br style="word-wrap: break-word;" /><br style="word-wrap: break-word;" /><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">In India, the company has done remarkably well, and is currently exploring options such as brick-and-mortar sales in tandem with its popular online flash sales, where products consistently sell out in record time.</span></span><br style="word-wrap: break-word;" /><br style="word-wrap: break-word;" /><span style="word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;">Barra did not say which countries in Europe the Mi store will serve, nor did he give launch dates. Xiaomi did not immediately respond to a request for clarification.</span></span></span><br style="background-color: white; line-height: 21px; word-wrap: break-word;" /><span style="background-color: white; line-height: 21px; word-wrap: break-word;"><span style="font-size: small; word-wrap: break-word;"><br style="word-wrap: break-word;" /></span></span><br style="background-color: white; line-height: 21px; word-wrap: break-word;" /><a href="http://www.cnet.com/news/the-mi-store-will-launch-in-europe-sans-phones-says-xiaomis-hugo-barra/" style="background-color: white; line-height: 21px; word-wrap: break-word;" target="_blank">Source : CNET</a></span></div>

Xiaomi is coming in Europe with Mi Band and Accessories

Hot on the heels of Xiaomi's event in San Francisco where the Chinese company announced plans for its online Mi store to debut in the US...

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